CamEd Open Access Repository

Immersive Learning Practices at SCMS School of Technology and Management, Kochi, India – A Case Study

Praveena K. and Deepa Pillai
SCMS School of Technology and Management

ACBSP Region 10 Annual Conference
2023, pp. 121 – 130




Immersive learning is defined as a method where the students are immersed into a learning process, where a feeling of getting immersed is created either by use of technology or by using narratives such as a book. Training industry states that immersive learning “places individuals in a learning interactive environment either physically or virtually to replicate possible scenarios or teach particular skills or techniques.” Engaging students in the classroom and making them learn is a biggest problem today. Dale (1969) pointed out that the retention among students is seen to be higher where they learn by doing things.  Immersive learning helps students to get a feel of the topics taught. Of late, this concept of immersive and experiential learning has gained importance and more with the introduction of India’s National Educational Policy 2020. This method focuses on providing a real time experience to students with an enhanced learning.

The objective of this case study is to investigate the teaching learning processes at SCMS School of Technology and Management (SSTM). Being under the university system it has certain limitations. This study tries to understand how SSTM bridges the gap that exists in the university curriculum to provide a holistic learning experience to the students of the Master of Business Administration (MBA) program. It tries to provide a glimpse of the immersive learning practices, strategies adopted and skills students acquire during their two years program at SSTM.

This case study uses a qualitative research design. This is a single intrinsic study that focuses on immersive learning practices at SCMS School of Technology and Management. Although the study is qualitative it uses quantitative data to support and justify the study. Required data was collected from various documents such as course plans, program schedules, student reports, evaluation sheets, placement records, and feedback. Data was also collected through observations and in-depth study of relevant documents. Immersive learning practices at SSTM are uniquely crafted to provide students a greater learning experience. These practice have been found to improve the various skills of students thereby preparing them to take up managerial roles in organizations. These practices have helped the students in their holistic development, enabling them to be successful in the placements drive.

Keywords: Immersive Learning, Experiential Learning, learning strategies

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