CamEd Open Access Repository

Thi My Hanh Le, Van Ky Long Nguyen, Thi Thu Hien Le, Thi Thanh Huong Nguyen, and Khoa Nguyen Vu
Department of Business Administration, FPT University, Vietnam

ACBSP Region 10 Annual Conference
2023, pp. 23 – 34

DOI: https://doi.org/10.62458/CamEd/OAR/ACBSP/23-34

Abstract

In the educational context, online technologies are rapidly gaining acceptance. Understanding and applying educational plans and methods of learning through new technologies will be essential through social media. This paper will look at how students’ collaborative learning behavior and learner performance can help to address the perceived issues with using social networks. As the research framework, this paper used a version of TAM and DOI, as well as quantitative data collection and analysis methods, surveying 149 university students using stratified random sampling. Thereafter, using structural equation modeling, the data was statistically examined (SEM). The results showed that Perceived Enjoyment and Perceived Usefulness were significant determinants of working in a team and learning via social media. However, it was discovered that Perceived Ease Of Use and intention to use social websites and collaborative learning have a negative association. Furthermore, the research reveals that three elements, Intentions To Use Social Media, Collaborative Learning, and Academic Performance, have substantial correlations. In applying this technique to business education, this study examines the educational benefits, pedagogical implications, and research constraints. These ideas are fleshed out, along with suggestions for future study directions. 

Keywords: Perceived enjoyment, perceived ease of use, perceived usefulness, intention to use social media, collaborative learning, academic performance

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