This course aims to improve students’ English for accounting and business, enhancing confidence, fluency and accuracy. It also aims to enhance students’ English skills and ability to participate in meetings, correspondences for processing transactions, and international trades. The course also raises students’ awareness of cross-cultural issues to prepare students to communicate effectively in global situations. The English for Accounting 1 also supports CamEd’s students in their other studies. Starting from 2nd year onwards, all classes are conducted in English with internationally prepared examinations. This course strengthens students’ ability in reading, writing, listening and speaking in English, providing them the confidence to participate in class group activities, progress with lessons and prepare them for their examinations.


The course teaches and practices English for professional business purposes including verbal and written communication in English in the form of properly formatted letters, emails, reports and memos that are commonly used in day-to-day work. It also provides students with international business terminology, preparing them to communicate in an international working environment where they interact with investors for potential business opportunities. This course also supports students with numerous opportunities for discussions and covers a wide range of subjects, including:

  • Face to face business skills and techniques
  • Business correspondence (letters, emails, and  memos)
  • Telephone skills
  • Summaries, notes, short reports
  • International trade
  • Payments, taxes, and financial issues

Credits: 2.5
Lecture Hours: 37.5

Self-Study Hours: 90

  • Reading: 22.5 (137 pages, read and answer questions)     
  • Presentation: 15.5 (Group and individual presentations)
  • Homework: 10 (Unit Topics homework and reviews)
  • Field work: 11.5 ( Gathering data for short reports)
  • Big Assignments: 15.5 (Internet research, writing, and summarizing)

Total Study Hours: 112.5



Students must have completed English for Academic Purposes 1 and 2.


On successful completion of this course, students will be able to:

1.  Knowledge

Level of Learning PLO CLO Learning Outcome
Apply PK1, PK4 CK1 Apply English language vocabulary specific to business.
Understand PK1, PK2, PK4 CK2 Apply English language vocabulary specific to business.

2.  Cognitive Skills

Level of Learning PLO CLO Learning Outcome
Apply PC1, PC3 CC1 Use English language effectively in business situations both face-to-face and over the phone.
Create PC1, PC5, PC6 CC2 Create professional business correspondence in English.
Analyze PC2 CC3 Distinguish business organizations, industries and sectors.
Apply PC1, PC7 CC4 Operate international trade concepts (such as ordering and supplying goods and services, answering and making enquiries, making offers, placing and acknowledging orders).

3.  Communication, Information Technology, and Numerical Skills

Level of Learning PLO CLO Learning Outcome
Apply PCIT3, PCIT4, CCIT1 Integrate Microsoft Word and PowerPoint in business presentations and correspondences.
Analyze PCIT2, PCIT3, PCIT4 CCIT2 Organize group discussions, pairwork and teamwork with confidence (using online tools).

4.   Interpersonal Skills and Responsibilities

Level of Learning PLO CLO Learning Outcome
Create PIP1, PIP2, PIP3 CIP1 Manage team projects and assignments productively.


The course targets the 25 lessons in the study plan below. Each lesson is 1.5 class hours each; there are a total of 37.5 class hours. The study plan below describes the learning outcome for each lesson, described in terms of what the student should be able to do at the end of the lesson. Readings should be done by students as preparation before the start of each class. Implementation of this study plan may vary somewhat depending on the progress and needs of students.

 No Lesson Learning Outcomes Teaching and Learning Activities, Assessment

Basic Business Principles and Vocabulary

  1. Understand the main industry groups and sectors; Summarize common types of business models and management structures, business cycles and the investment cycle.
  2. Apply useful vocabulary for describing these cycles. (CK1, CK2)
Course introduction Lecture Discussions: introductions Reading: Break Even analysis Subject background. Lead-in Activities

The education business

  1. Create resume, CV, job interview and cover letters.
  2. Apply vocabulary related to careers and education, in particular lexis which would be useful for interviews or for writing a job application. (CCIT1)
Reading activity: internet research Listening and discussion Reading: What price a degree? Vocabulary Chapter 1: Building a career

Grammar: Tense review

  1. Use grammar points (verb tenses). 
  2. Produce accomplishment statements. Create a list of key points to remember when         describing your accomplishments in a resume or interview.

(CK1, CCIT1)

Review activities Discussion and internet research Listening activity: Role-play: Balloon debate. Chapter 1: Building a career

Interviewing: giving reasons

  1. Demonstrate expansion on points when speaking, by giving good reasons in an interview. 
  2. Produce an effective cover letters to accompany a CV, when applying for a new job or placement and present oneself positively, using appropriate verb 

             (CK2, CC2)

Discussion Listening: Speaking: Interviewing Writing: Cover letters Case study Chapter 1: Building a career (Quiz 1)

IT Solutions

  1. Evaluate the pros and cons of IT in the workplace. Compare and contrast sides of an argument and give your own views. Use appropriate vocabulary in relation to the world of IT  


Reading activity: Group discussion Listening activity: Reading: Chapter 2: Information

Grammar: Comparing solutions and getting help

  1. Use grammar points (comparatives and superlatives). 
  2. Demonstrate the use of useful expressions in telephoning. Analyze and write memos. (CK2, CC2)
Lecture Discussion Speaking: Telephoning Role-play: Writing; memos Chapter 2: Information

Writing: Memos

  1. Develop techniques on formal phone conversation in business; develop confidence in making and answering telephone calls. 
  2. Compose effective memos, with particular attention to formatting and style. 


Lecture Discussion Listening and note-taking Reading Case study: Meteor Bank Chapter 2 : Information (Quiz 2)

What quality means

  1. Understand the concept of quality; the Japanese approach to quality in manufacturing. 
  2. Use key expressions to talk about quality and standards.  (CC1, CK1)
Lecture Discussion Reading: Two kinds of quality Listening Speaking Chapter 3: Quality

Grammar: Passive structures and have something done

  1. Use grammar points (passive structures; affirmatives, negatives, modals and have something done) to talk primarily about machines and their functioning. 
  2. Develop techniques for delivering presentations 


Lecture Practice activities Speaking: Delivering presentations. Listening Case study: Zaluski Strawberry Chapter 3: Quality

Writing: Emailing and letter writing

  1. Develop levels of formality in writing letters and emails. Utilize formal and informal expressions in writing emails.
  2. Organize and deliver an effective presentation, so that it is involving and clear for the audience.
  3. Understand specific phrases used to structure talk and guide listeners. 

             (CK2, CCIT1, CCIT2)

Lecture Discussion Reading Listening activity: Internet research activity: email phrase bank Chapter 3: Quality (QUIZ 3)

The project team

  1. Build an effective team of any kind. Develop project management skills and the use of Gantt charts in project planning. 
  2. Apply vocabulary for describing character (managing people and projects). 
  3. Use collocations relating to project management. 

             (CK2, CC3)

Discussion Reading: Smells like team spirit Listening activity: Group work: Chapter 4: Feedback

Grammar: Regrets, speculation and habits

  1. Use grammar points (past modals, third conditional and used to; be/get used to). 
  2. Understand procedures for coaching team members. Understand the importance of giving clear and constructive criticism and of recognizing merit when in a managerial position. 
  3. Apply language used in verbal feedback.

             (CK2, CI1, CCIT2)

Lecture Discussion Reading Listening activity Speaking Role-play: an interview Chapter 4: Feedback

Writing reports

  1. Develop abilities to write effective reports. 
  2. Apply useful linking phrases and style/format. 
  3. Examine problems between staff members and management (case-study) in an oil company. 
  4. Understand decision making  processes.

             (CC3, CI1, CCIT2)

Lecture Discussion Writing Reading Case-study: Trident Oversea Chapter 4: Feedback (Quiz 4)

Social media marketing

  1. Learn about the relatively new but growing phenomenon of social media marketing and how this trend is changing the face of marketing. 
  2. Understand the different aspects of marketing. 
  3. Apply the vocabulary in sales promotion, advertising and other related field.

             (CC3; CCIT2)

Lecture Group Discussion Reading: Social marketing doesn’t have to suck Listening activity: Chapter 5: Selling more

Grammar: Questions for persuading

  1. Use question tags to make conversations more interactive and more specifically, to either check information or to persuade. 
  2. Use of negative questions, for suggesting and persuading. Develop confidence on how to deal effectively with objections when trying to sell a product to a customer.(CI1, CCIT2)
Lecture Listening activity: Practice exercise Internet research Speaking Chapter 5: Selling more

Writing: Mailshots and sales letters

  1. Compose an effective attention-grabbing mailshot with a particular focus on organization and stylistic devices.
  2. Prepare for negotiation, and in so doing draws together elements from the earlier grammar and speaking modules in this chapter.(CI1)
Discussion Lecture Writing Listening activity: Case-study: Backchat Communication Chapter 5: Selling more (Quiz 5)

Developing a business

  1. Understand how to set up a new business, with a particular focus on the difficulties of getting funding. 
  2. Apply a variety of vocabulary related to funding a start-up and the use of the language in context.

             (CC1, CC2, CC4)

Lecture Reading activity: Five simple rules for building a blockbuster brand. Listening: Discussion and presentation Chapter 6: New Business

Grammar: Future continuous and future perfect

  1. Use future perfects (simple and continuous) within contexts relating to schedules, plans, predictions and forecasts. Develop skills on delivering very good presentations, and more particularly how to deal confidently with questions from the audience.

             (CC4, CCIT2)

Lecture Practice exercise: Listening: Discussion and presentation Chapter 6: New Business

Writing a company profile

  1. Compose a convincing and organized company profile for a website, customer proposal, social media site, business plan, brochure or magazine article. 
  2. Understand how to make a pitch for a new business idea. (CCIT1,CCIT2, CI1)
Lecture Discussion Reading Listening. Presentation Case-study: Angels or demons? Chapter 6: New Business (QUIZ 6)


  1. Understanding both the traditional and current views of accountancy and accountants. 
  2. Analyze the types of financial documents and their contents, with the associated terminology. 
  3. Use verbs to do with enabling and preventing, in the context of these financial documents.(CCIT2, CC2)
Lecture Discussion Reading Listening activity: Chapter 7: Financial Control

Grammar: Cause and effect, ability, articles

  1. Use verbs and phrases for talking about cause and effect, and verbs for describing ability, and the use of articles a/an, the and no article. 
  2. Apply strategic language to help them understand and participate in meetings more effectively. 
  3. Understand how to write minutes for meetings

             (CK1, CK2, CC1)

Lecture Discussion Reading Listening. Speaking Writing Case-study: Car-Glazer Chapter 7: Financial Control(Quiz 7)

Fair trade or free trade?

  1. Understand the topic of fair trade versus free trade. Understand the pros and cons of fair trade through reading and discussion. 
  2. Produce contracts using the correct vocabulary. Understand unethical behavior, and the language of corporate crime.(CC2; CC4)
Lecture Discussion Listening activity: Reading: Why fair trade is a bad deal។ Chapter 8:Fair Trade

Grammar: Obligation and permission, inversion

  1. Use can, can’t, must, mustn’t, have to, don’t have to, (not) be allowed to talk about obligation and permission in legal documents. 
  2. Identify factors for successful negotiations.(CK1, CC1, CCIT2)
Lecture Discussion Reading activity: Speaking Listening Chapter 8: Fair Trade (Quiz 8)

Writing a letter of complaint

  1. Understand expressions for negotiating a compromise and negotiating a deal diplomatically. 
  2. Understand assertive writing in terms of tone of complaints. Produce formal letters and emails of complaint in an appropriately formal yet assertive style.(CK1, CK2, CC2, CC4)
Lecture Discussion Writing: Writing a letter of complaint Reading: Case-study: Green Hill Coffee Chapter 8: Fair Trade
25 FINAL EXAM REVIEW Lecture and review of chapters 1 to 8. Group discussion on course and exam questions
Total Hours : 37.5 hours


Teaching methods may include:

  • Individual work, pair work, group work, whole class
  • Homework
  • Big Assignments
  • Tests and examinations
  • Presentation
  • Discussion, reflection, and reaction 
  • Inquiry-based approaches (library and field work)
  • Didactic questioning 
  • Technology support (computer and Internet)


Grades will be determined based on a grading score, calculated using the following assessments and score allocations:

Assessment Weight of each assessment Learning Outcome Assessed
Attendance 10% CK1, CK2, CC1, CC2, CC3, CC4, CCIT1, CCIT2, CI1 PK1, PK2, PK4, PC1, PC2, PC3, PC5, PC6, PC7, PCIT2, PCIT3, PCIT4, PIP1, PIP2, PIP3
In-class tests 20% CK1, CK2, CC1, CC2, CC3, CC4, CCIT1, CCIT2, CI1 PK1, PK2, PK4, PC1, PC2, PC3, PC5, PC6, PC7, PCIT2, PCIT3, PCIT4, PIP1, PIP2, PIP3
Homework 10% CK1, CK2, CC1, CC2, CC3, CC4, CCIT1, CCIT2, CIP1 PK1, PK2, PK4, PC1, PC2, PC3, PC5, PC6, PC7, PCIT2, PCIT3, PCIT4, PIP1, PIP2, PIP3
Assignments 10% CK1, CK2, CC1, CC2, CC3, CC4, CCIT1, CCIT2, CIP1 PK1, PK2, PK4, PC1, PC2, PC3, PC5, PC6, PC7, PCIT2, PCIT3, PCIT4, PIP1, PIP2, PIP3
Midterm exam 20% CK1, CK2, CC3, CCIT1 PK1, PK2, PC1,
PC5, PC6, PCIT3,
Final exam 30% CK1, CK2, CC2, CC3, CC4, CCIT1 PK1, PK2, PC1,
PC5, PC6, PCIT3,
Total grading score 100%  

During the course there is one assignment:

Work Group: Individual and Group
Output format: Writing and Presentation
Language: English
Assignment include: Writing reports, memos, and business conversation, field work data collection and analysis, and role play and presentations.




       1. Macmillan Education 2013, The Business B2 Upper Intermediate, Frances Watkins and Paul Emmerson with Mike Sayer, First edition published 2008.
       2. Pearson Education Limited 2010,Accounting and Finance Market Leader, Sara Helm, First published in 2010


       1. Language Success Press 2010, Speak Business English like an American, Amy Gillett, First published in 2006
       2. Cambridge University Press, English for Business Studies, Ian Mackenzie, 3rd Edition
       3. Cambridge University Press, English for the Financial Sector, Ian Mackenzie
       4. Financial Times magazines