ENGLISH FOR ACCOUNTING 1 (ENGL 221)

Basic Business Principles and Vocabulary

1. Understand the main industry groups and sectors; Summarize common types of business models and management structures, business cycles and the investment cycle.
2. Apply useful vocabulary for describing these cycles. (CK1, CK2)

The education business

1. Create resume, CV, job interview and cover letters.
2. Apply vocabulary related to careers and education, in particular lexis which would be useful for interviews or for writing a job application. (CCIT1)

Grammar: Tense review

1. Use grammar points (verb tenses). 
2. Produce accomplishment statements. Create a list of key points to remember when         describing your accomplishments in a resume or interview.

(CK1, CCIT1)

Interviewing: giving reasons

1. Demonstrate expansion on points when speaking, by giving good reasons in an interview. 
2. Produce an effective cover letters to accompany a CV, when applying for a new job or placement and present oneself positively, using appropriate verb 

             (CK2, CC2)

IT Solutions

1. Evaluate the pros and cons of IT in the workplace. Compare and contrast sides of an argument and give your own views. Use appropriate vocabulary in relation to the world of IT  

             (CC2)

Grammar: Comparing solutions and getting help

1. Use grammar points (comparatives and superlatives). 
2. Demonstrate the use of useful expressions in telephoning. Analyze and write memos. (CK2, CC2)

Writing: Memos

1. Develop techniques on formal phone conversation in business; develop confidence in making and answering telephone calls. 
2. Compose effective memos, with particular attention to formatting and style. 

             (CC1)

What quality means

1. Understand the concept of quality; the Japanese approach to quality in manufacturing. 
2. Use key expressions to talk about quality and standards.  (CC1, CK1)

Grammar: Passive structures and have something done

1. Use grammar points (passive structures; affirmatives, negatives, modals and have something done) to talk primarily about machines and their functioning. 
2. Develop techniques for delivering presentations 

             (CC1)

Writing: Emailing and letter writing

1. Develop levels of formality in writing letters and emails. Utilize formal and informal expressions in writing emails.
2. Organize and deliver an effective presentation, so that it is involving and clear for the audience.
3. Understand specific phrases used to structure talk and guide listeners. 

             (CK2, CCIT1, CCIT2)

The project team

1. Build an effective team of any kind. Develop project management skills and the use of Gantt charts in project planning. 
2. Apply vocabulary for describing character (managing people and projects). 
3. Use collocations relating to project management. 

             (CK2, CC3)

Grammar: Regrets, speculation and habits

1. Use grammar points (past modals, third conditional and used to; be/get used to). 
2. Understand procedures for coaching team members. Understand the importance of giving clear and constructive criticism and of recognizing merit when in a managerial position. 
3. Apply language used in verbal feedback.

             (CK2, CI1, CCIT2)

Writing reports

1. Develop abilities to write effective reports. 
2. Apply useful linking phrases and style/format. 
3. Examine problems between staff members and management (case-study) in an oil company. 
4. Understand decision making  processes.

             (CC3, CI1, CCIT2)

Social media marketing

1. Learn about the relatively new but growing phenomenon of social media marketing and how this trend is changing the face of marketing. 
2. Understand the different aspects of marketing. 
3. Apply the vocabulary in sales promotion, advertising and other related field.

             (CC3; CCIT2)

Grammar: Questions for persuading

1. Use question tags to make conversations more interactive and more specifically, to either check information or to persuade. 
2. Use of negative questions, for suggesting and persuading. Develop confidence on how to deal effectively with objections when trying to sell a product to a customer.(CI1, CCIT2)

Writing: Mailshots and sales letters

1. Compose an effective attention-grabbing mailshot with a particular focus on organization and stylistic devices.
2. Prepare for negotiation, and in so doing draws together elements from the earlier grammar and speaking modules in this chapter.(CI1)

Developing a business

1. Understand how to set up a new business, with a particular focus on the difficulties of getting funding. 
2. Apply a variety of vocabulary related to funding a start-up and the use of the language in context.

             (CC1, CC2, CC4)

Grammar: Future continuous and future perfect

1. Use future perfects (simple and continuous) within contexts relating to schedules, plans, predictions and forecasts. Develop skills on delivering very good presentations, and more particularly how to deal confidently with questions from the audience.

             (CC4, CCIT2)

Writing a company profile

1. Compose a convincing and organized company profile for a website, customer proposal, social media site, business plan, brochure or magazine article. 
2. Understand how to make a pitch for a new business idea. (CCIT1,CCIT2, CI1)

Accountants

1. Understanding both the traditional and current views of accountancy and accountants. 
2. Analyze the types of financial documents and their contents, with the associated terminology. 
3. Use verbs to do with enabling and preventing, in the context of these financial documents.(CCIT2, CC2)

Grammar: Cause and effect, ability, articles

1. Use verbs and phrases for talking about cause and effect, and verbs for describing ability, and the use of articles a/an, the and no article. 
2. Apply strategic language to help them understand and participate in meetings more effectively. 
3. Understand how to write minutes for meetings

             (CK1, CK2, CC1)

Fair trade or free trade?

1. Understand the topic of fair trade versus free trade. Understand the pros and cons of fair trade through reading and discussion. 
2. Produce contracts using the correct vocabulary. Understand unethical behavior, and the language of corporate crime.(CC2; CC4)

Grammar: Obligation and permission, inversion

1. Use can, can’t, must, mustn’t, have to, don’t have to, (not) be allowed to talk about obligation and permission in legal documents. 
2. Identify factors for successful negotiations.(CK1, CC1, CCIT2)

Writing a letter of complaint

1. Understand expressions for negotiating a compromise and negotiating a deal diplomatically. 
2. Understand assertive writing in terms of tone of complaints. Produce formal letters and emails of complaint in an appropriately formal yet assertive style.(CK1, CK2, CC2, CC4)