JOURNAL OF ACCOUNTING, FINANCE, ECONOMICS, AND SOCIAL SCIENCES

Volume 6, Number 1, 2021, 19 – 32

An Exploratory, Empirical Analysis on the Driving Forces that Motivate Students in CamEd to Pursue ACCA

 

Parmindar Singh, Ph.D.
Crescendo International College, Malaysia
Email: [email protected]

DOI: https://doi.org/10.62458/jafess.160224.6(1)19-32

Received: February 2021
Revised: April 2021
Accepted: June 2021

ABSTRACT

This research carries out an exploratory analysis on the driving forces that motivate students in CamEd to pursue ACCA. it adopted an eclectic approach to determine the motivational factors that may propel students to choose this course. The findings from this research are that factors such as a better paying job, job security, a sense of achievement, being given due recognition, a sense of personal growth and the ability to undertake this course, are the driving forces that motivate students. These findings suggest that marketing campaigns and counselling being done by CamEd should take the abovementioned factors into consideration when explaining to prospective students.

Keywords: motivation; eclectic approach; ACCA; one sample t-test; marketing; counselling

Read full text

Cite this article in APA 7

Singh, P. (2021). An exploratory, empirical analysis of the driving forces that motivate students in CamEd to pursue ACCA. JAFESS, 6(1), 19 – 32. https://doi.org/10.62458/jafess.160224.6(1)19-32

Online citation generator by    Scribbr    QuillBot

Except where otherwise noted, content in JAFESS and CamEd OAR © 2016 by CamEd Business School is licensed under CC BY 4.0