INTRODUCTION

Cambodia, a Southeast Asian nation rich in culture and history, has witnessed a remarkable transformation over the past few decades. From post-conflict reconstruction to rapid economic growth, the country’s business environment has evolved significantly. As Cambodia integrates more deeply into regional and global markets, the need for effective business communication has never been more critical. This evolution is not merely about the adoption of modern tools and technologies; it is also about reconciling traditional communication norms with the demands of an increasingly interconnected business landscape.

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