Volume 3 |  Number 1  |  January – June 2026

How organizations best survive a crisis and thrive in the long-term: Creating competitive advantage in uncertain times

Pat Beck
Assistant Professor, CamEd Business School

DOI: doi.org/10.62458/cbr221kpc

INTRODUCTION

Andy Grove, the former CEO Intel, guided the firm through chaotic times like the dot-com crash and current AI disruption is quoted as having said that, “Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them”. The insight is powerful descriptively yet lacks any prescriptive advice on how to become a great company. Perseverance during distressful times is a measure of success already, but there exist managerial and leadership strategies that transform chaotic times into an opportunity for positioning a firm for long-term competitive advantage. This short article will highlight established managerial practices that correlate with business success.

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