NATIONALITY

Dutch

SUBJECTS TAUGHT

Strategy Consulting Club (SCC), Behavioral Economics (FINC 513)

QUALIFICATIONS

PhD

HÜSEYIN GÜNGÖR

Adjunct Professor

Profile

Prof. Dr. Hüseyin Güngör

Dr. Hüseyin Güngör is an Adjunct Professor at CamEd Business School, focusing on Strategy Consulting, Artificial Intelligence, Marketing and Customer Experience.

His 20+ years international experience includes investment & retail banking at HSBC, marketing & sales management at Philips and top-tier strategy consulting at EY VODW and McKinsey. 

Dr. Güngör obtained his PhD from the University of Amsterdam, where he also lectures Strategy Consulting, Marketing and Artificial Intelligence Strategy.

PUBLICATIONS

  • Creating Value with Artificial Intelligence: A Multi-Stakeholder Perspective, J. of Value Creation, 2020
  • Evolution of Marketing and the impact of Artificial Intelligence, CameEd Journal, 2018-1
  • Service Quality Assessment: An Asian Perspective, CameEd Journal, 2017-2

RESEARCH

  • Impact of Artificial Intelligence on Strategy & Innovation.
  • Customer Satisfaction & Experience.